Fintech · Product Design · 4 Years

Agripay

Architecting a Full-Stack Financial Ecosystem — from raw codebase to high-performance market player.

Zero-to-One Design Leadership B2B Fintech Agri-Commodities
4
Years · Seed to Scale
4
User Verticals Designed
50+
Employees at Scale
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The Beginning

From Code Base to
Interactive Platform

I joined as the 5th employee when the product was just a backend repository. The mission was to build a brand, a UI, and a user mental model from scratch in an industry resistant to change.

🚀
The Zero-to-One Sprint
Joined as the 5th employee when the product was just a backend repository. The mission: build a brand, a UI, and a user mental model from scratch in an industry resistant to change.
⚡
Key Action
Led the transition from "functional code" to a "user-centric platform" that resonated with real users — defining the initial Product DNA that allowed the company to attract its first major corporate partners.

"Real product design isn't about pixels; it's about solving the Physical-Digital gap in high-stakes industries."

Discovery Phase

Unlocking Financial Clarity
through Fieldwork

01
Strategic Discovery
High-stakes financial transactions in the commodities market require absolute trust. I led the early research phase to map out complex B2B financial flows and understand the unique psychology of agricultural producers.
02
Methodology
Conducted 1:1 interviews and stakeholder mapping across four different financial profiles — Producers, Merchants, Collectors, and Backoffice operators — to understand pain points at each level.
03
The Core Insight
Security isn't just about encryption — it's about UI transparency that builds trust at every interaction. This insight shaped every design decision across the platform's 4-year evolution.
Design Foundation

Design Systems for
Institutional Trust

A scalable design system was the backbone that allowed 4 years of feature expansion without accumulating design debt.

✏️
Industrial Precision
Leveraged Industrial Design background to create a custom iconography library optimized for high-density financial data. Every icon was crafted to communicate at a glance in time-sensitive contexts.
🧩
Scalable Architecture
Internalized external agency branding into a robust Design System — a single source of truth for rapid expansion. Enabled the team to ship new features without breaking visual consistency.
🛡️
Zero Design Debt
4 years of feature expansion without accumulating design debt. Maintained consistency across all touchpoints as engineering scaled from 5 to 50+ employees.
Multi-Vertical Product

Managing Multi-Vertical
Complexity

Agripay is a four-headed beast. I designed distinct experiences for four different user types — unified through a single strategic architecture and design system.

🚜
Mobile App
Producers
Field-ready mobile interface for agricultural commodity owners managing inventory and transactions in remote, low-connectivity environments.
🏪
Point of Sale
Merchants
Point-of-sale systems enabling real-time conversion of physical assets to digital purchasing power at local commerce level.
🏢
Mobile-First
Collectors (Acopio)
Mobile-first reconciliation tools for field collection and logistics coordination — designed for grain collection centers.
🖥️
Web Dashboard
Backoffice
High-density web interface for massive data reconciliation and financial operations — built for power users handling thousands of daily transactions.
Grain Price Index — Live
$655,020
↑ 1.54% — Real-Time Conversion Active
Core Feature Design

Engineering Transparency
in Price Volatility

The Challenge
Managing the real-time financial conversion of physical assets (grains) into digital purchasing power is a UI nightmare due to constant price fluctuations throughout the trading day.
The Innovation
Designed a "Barter-to-Digital" financial engine with real-time conversion rates that provided immediate fiscal clarity — allowing farmers to understand exactly what their grain is worth at any moment.
The Impact
Every transaction removed the uncertainty of "market-hour" trading for end users, building trust through transparency. Users could now make informed financial decisions without relying on external price sources.
Institutional Growth

Bridging Startup Agility with
Institutional Rigor

As the platform matured, I bridged the gap between startup speed and the rigorous security and UX standards of the banking sector — transforming skepticism into strategic partnerships.

Speed
Startup Agility
Rapid iteration and user-centered design approach. Shipping features in days, not quarters — while maintaining quality at every touchpoint.
Partnership
Corporate Integration
Partnered with financial giants like Nera (Galicia). Design was the trust bridge that unlocked relationships with institutions that previously dismissed fintech solutions.
Influence
Product Evangelist
Presented platform logic and design rationale to corporate boards and investors nationwide — translating UX decisions into business value language.
Team & Growth

From Individual Contributor
to Design Lead

Leadership Evolution
I grew alongside the company, building and leading a dedicated design squad (UX/UI) that scaled with the product. From solo designer to team lead — without losing the craft.
DesignOps Implementation
Introduced AI-driven automation and streamlined workflows that multiplied team output without multiplying headcount.
Team Performance
A team of 3 performing like a team of 10 through strategic tooling, clear processes, and intentional component architecture.
Quality at Scale
Maintained design excellence while engineering scaled to 50+ employees — zero regression in design quality or system consistency.

The Legacy

4 years of continuous iteration, zero-to-one architecture, and a product that redefined financial management for an entire industry.

✓
Built brand, UI, and user mental model from a raw code repository
✓
Designed a unified system across four distinct user verticals
✓
Engineered real-time asset-to-currency conversion experience
✓
Scaled design organization from IC to leadership without design debt
✓
Bridged startup agility with institutional banking rigor
✓
Attracted first major corporate partners through product design quality